Running a stadium means that you are providing a service to your customers that must be seamless. When arriving at a Stadium you want to enjoy the anticipated event, not spend time: buying tickets; queuing for a tea-shirt or buying refreshments. Your customer demands a high level of efficiency from you and your systems to ensure that they have an enjoyable experience.
To give customer satisfaction you need to know your customer. You need to be able to see what they buy online at your web store and at matches in the Stadium shop. Cervello from CTS Retail gives you access to this information in real time so that you can offer pertinent loyalty schemes, email your customers on special occasions to offer complimentary services and understand their buying patterns. With Cervello you can track your customers spend, giving you an integrated platform for multichannel and cross channel sales which is truly customer centric.
As a stadium you have very specific requirements of your IT infrastructure. You need a flexible approach that doesn’t penalise you for having different requirements depending on your calendar. Purchasing multiple software licences for tills that will only be used on a limited number of days per year doesn’t make sense. You want the flexibility to plug in all your tills on match day and then store them when they’re not needed. Equally your unlikely to have a huge IT support team to ensure that during this short window of opportunity nothing goes wrong and stops you trading.
Implementing leading retail software at every till throughout your stadium, which will also allow you to run an integrated web store and give you free support 364 days a year for 18 hours a day, is our suggestion. Cervello from CTS Retail is a Software plus Services (S+S) option which means that you don’t pay upfront, just as you take transactions at the till and included in this price is your web store and support. A pay as you go system that allows you to remove costs from your capital expenditure and bring them in line with your operating costs – you pay only when your customers shop!
A true partnership of two companies will bring expertise in different areas to move the business forward. You understand your business and how best to promote it to your customer and we can work with you to develop the software and services you need to fully support you.
CTS Retail are continually reviewing all retail technology available in the marketplace to ensure that our products and services are up to date, relevant and future proof. Our pedigree as a retail systems provider for over 27 years means that we have a wealth of experience within the Company and use it to ensure that you, our customer, receive the right products and services to best deliver to your customers.
Discover how we can help you achieve your objectives call the team today
01793 438721
