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Your Objectives

Improve Visibility – Gain trading visibility of all businesses within your estate

How can you run your Enterprise successfully if you don’t have visibility of what is going on in each of your stores?  Comparing Companies and stores within your entire business, their sales, stock management, trading patterns will give you peace of mind that your entire business is moving in the right direction for grown and at a good pace for your own (and your customers) peace of mind. You can then plan for the future with increased confidence.

Achieving your objective with CTS Retail

Cervello offers many visibility benefits particularly suited to an Enterprise Organisation, including;

• Enterprise level inventory visibility – Cervello is designed to allow the flexibility to list any product from your group of companies and make all products available from any trading fascias, expanding the service that you can offer to clients and promoting customer loyalty.
• Real time visibility – With standard dashboard reporting available at all levels through your organisation, Cervello provides the right information to anyone in your organisation when you need it, and with Cervello you truly have a view of your Enterprise literally at your fingertips.

Better Customer Interaction – respond to your customers demands to buy in whatever way they want

Multichannel marketing allows retailers to reach prospective and current customers via different channels, the objective of which is to make it easy for the customer to purchase in the channel that’s most appropriate at any particular time. Customers today want to shop both in-store and online.

Achieving your objective with CTS Retail

Cervello allows them to do just that. It’s highly effective for multichannel marketing and servicing because it was built from the ground up to include excellent supply chain management features. This means that the details and prices of goods on offer are consistent across the different channels – in-store and online.

Cervello comes complete with a NitroSell embedded Web Store, so your retail business can go online from day one and there are no license fees or modules to purchase, nor extra monthly service fees to pay. You have everything you need right “out of the box” to reach the widest national or international audience, sell more effectively to existing customers, and keep the  inventory information displayed online up-to-date with zero effort.

The specific ecommerce benefits of Cervello include:

• Web orders are processed and fulfilled at the Cervello POS – no retraining your staff to deal with online orders on different, non-integrated, expensive systems.
• If an item is bought in-store, its availability is instantly updated on the web in near real time.
• Your store sales reports include web sales.
• New items can be added to your online inventory by simply ticking a box.
• If a customer buys from your web store, his store account is automatically created and all details are accessible in Cervello in-store.
• Store promotions and discounts can be quickly and easily extended to the web.
• Tax and shipping charges for online and offline sales are kept consistent.

Effective retail marketing today involves:

• Search Engine Optimisation (SEO) and Blog Services
• Search Engine Marketing (SEM) Services – specifically running Adwords campaigns.
• Social Media Marketing (Facebook, Twitter, FourSquare, etc)
• Email marketing (newsletters, coupons, offers and loyalty points) primarily to the retailer’s existing customer base.
• Mobile Shopping Carts

All these marketing efforts can be run from Cervello’s embedded NitroSell ecommerce platform, which means you can survive and thrive in today’s evermore connected and online world.

Achieve your objective with CTS Retail

Reduce capital expenditure

As you’re probably aware, technology – used well – can really cut costs. More than that, it can improve efficiency and productivity, minimise outgoings, and even reduce a company’s carbon footprint. At CTS Retail we can help you use key technologies to communicate and work more efficiently; enabling you to realise valuable savings on your IT spend.

By embracing new technology and new advances in the way that Software is delivered you can also re-align your costs to operating expenditure whilst playing safe.  Using Software plus Services (S+S) you implement your software are no cost and only pay for the service as your customers spend at the till.  Included in your transaction charges are core product upgrades and full product support.  You can guarantee that the software you choose to align your companies with is constantly moving forward, with regular updates ensuring that it continues to meet the demands of your customer regardless of any modifications you make to further align it to your business.

Discover how we can help you achieve your objectives call the team today
01793 438721